Short videos, big impact TikTok is a short-form video platform that’s changed how people create and consume content. With a feed that adapts to user behavior, the app delivers a steady stream of videos—ranging from comedy and challenges to tutorials and commentary—curated to individual interests. An algorithm built for discovery At the core of TikTok is its "For You" page, a personalized feed powered by machine learning. Instead of following creators first, users are introduced to content based on what they watch, like, skip, or rewatch. This system often surfaces viral trends quickly and gives new creators a chance to be seen without a large following. Built-in tools for creation TikTok isn’t just for viewing—it includes a robust set of editing tools. Users can record, trim, add filters, insert text, and layer audio all within the app. Duets and stitches let people collaborate or respond to existing content, while scheduled lives and longer video formats have expanded what’s possible beyond 15-second clips. A social network without traditional structure Unlike older platforms, TikTok isn’t focused on friends or followers. Content is mostly discovered through the algorithm, not a feed of people you know. Comments, likes, and shares still matter, but the platform leans more toward viral discovery than social connection. Why we love it - Fast, personalized content delivery through the For You page - Easy-to-use creation tools for editing, music, and effects - Built-in formats for collaboration like Duet and Stitch - A platform where lesser-known creators can go viral TikTok is less about who you follow and more about what you watch—an entertainment feed shaped entirely by your interests.